That just sounds like how many American 20-something males act, superimposed over Britain's existing culture. Trust me, I'm just like you, I can't identify with it at all.

Over here it's such a problem mostly because the guys who act like that are the ones who get girlfriends and sex. Guys wouldn't act like that if it wasn't effective. Now, don't get me wrong, I'm not blaming the females here, it's still the males actually doing it. It's just that it also shouldn't work, and it does. Why it's so prevalent