Everyone who watches advertising is persuaded by it, but no one thinks they are. Consumers believe they are rational decision makers when, in fact, they act on emotional associations embedded in their minds by clever advertising. That's because television advertising is designed to bypass the rational mind and install positive associations with brands, companies and products that later translate into measurable, consistent behavior modification in consumers. This system of influence works very well. If television advertising didn't work, advertisers would have stopped using it long ago.


As Edward L Bernays said

"We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of"