Quote Originally Posted by birdgirl73
I think they work fairly well or there wouldn't be so many of them.

The one that sticks in my mind currently is for Pedigree brand dog food, and it shows shelter dogs behind fences and has a voice over (sounds like David Duchovny) saying "I know how to sit and I know how to fetch. But what I don't know if how I ended up here . . . " It's one of those ads that tugs at my heartstrings and works just as it's supposed to--to encourage adoption of shelter dogs and make the dog food brand backing the ad look noble.
advertising does work. birdgirl nailed it, why spend all that money on something ineffective?
yoda Reviewed by yoda on . commercials: useful or not? ok well we all know the purpose of commercials, to sell an idea or product to large population of viewers.... so... think of all the commecials you've seen, the products/ideas you own, and how influental a commercial was to influencing that decision.... i'm just curious how well they actually work... Rating: 5