usually for me if the commercials are cool and I'm choosing between competing brands and I see that brand for the good commercial I'll pick that brand over the other one. For instance when those axe commercials came out with the girls jumping all over the guys (before tag copied them) they were the only ones with those commercials and it obviously appealed to me and lots of other guys, which was their target audience. So when I would go get body spray I would always pick axe and I remember when the commericals first came out in the locker rooms everyone started using axe. I still use axe today and never use Tag because they just ripped of axe. So the commercials influence my opinions of axe postitvely and my opinions of tag negatively. sorry if i typed alot but I smoked a lil and I feel like talking alot.

edit: and also alot of beer commericlas really appeal to underage kids and the beer commercials are the coolest. If anyone remebers the "love songs" for coors those appealed to me as a kid and chose coors as my preferred brand of beer before I ever started drinking (like I do now at parties) or before I was 21, I'm still not 21. So the beer companies got exactly what they hoped for with me.