ATI's basic message is in this commercial and the last one is "Smoking pot will push your close ones out of your life". They take this basic message and convey it in a non-conventional way, hence talking dogs and aliens. They're getting smarter, they know what they say is bullshit, but I actually commend them for their efforts. Still hate em, but at least it's not as bad as "Smoke Weed and YOU WILL DIE". They're learning to be more realistic, and they're learning to exploit that.