Haha, what a wacky idea.

Although...I've always had the idea that something burnt, or heated, smells stronger. I mean, when you smoke weed it smells stronger than just having weed out, doesn't it? So maybe when you light cologne it smells stronger. I'm not sure if I'm up for it though...I'd be too paranoid I'd catch something on fire or blow up a can of axe by accident.