Try to taste it next time you smoke it. By this, I mean, how you might savor the flavor of a candy you like. I was doin' this last night, took a hit, with smoke still in my mouth I kinda quenched my mouth together, it tasted good.

Swish the smoke around in your mouth, there IS a taste to it, maybe you just haven't found it/realized it yet. Some weed has a stronger taste to it though...and different tastes. Man, I remember packin' a grav bong hit once, it tasted sooo sweet like I just inhaled a ton of sugar, it was weird as hell. I wish all my weed was like that. I really wish I knew what 'cause that 1 bud to taste so, great.