i Don't think enough has been said about the dope lettering. seriously it's all 3D and my eye immediately goes to it before anything else on the page, including the skull. I see the skull as sort of a sidenote to the dramatic pronunciation of "cannabis" and the viridescent depth that it affordsimp:

PS and whether we want to be associated with rebellion or not, being members of the marijuanian persuasion we are inclined to be rebellious because of its nature; for the simple fact that it tends to encourage you to be less concerned with authority figures and peers' opinions and to embrace more abstract, avant garde morals!