The only reason I press the hash is kif is just too powdery and sticky. I find it much easier to handle when pressed, that's just me though. I do agree though, it does lose potency everytime you handle it, but not so much where it bothers me.

That's strange that High Times would print that because it is misleading. I mean, maybe you lose a little weight, like .1 or .2 or something. Maybe it was a misprint seeing as that 10grams of busted up grass should create 1 gram of kif, that makes more sense. Also saying that with every strain of cannabis is false as well. Some strains carry more trichs thus making more hash/kif.

Who knows though, but all I was saying is that pressing it the way I explained works just fine for me. I've done it about 4 times now and I'm happy about it.

You can press it anyways you want to really, you just need heavy, very heavy pressure, and heat to if you want, but heat isn't really needed.