COMFY is the name of the game.
Preppy is probably its subtitle.

I like to buy from "more-ethical" companies, but I don't always... I have a weakness for the mall.

I like lots of things but I have brand loyalty to:
Obey (cozy, cozy hoodies)
J. Crew (everything, I love it)
American Eagle Outfitters (jeans)
American Apparel (shirts, headband wraps)
Maggie's Organics (socks!)
Coach (accessories)
New Balance (sneakers)
Dansko (clogs)