I gotta admit, I'm an American, albeit a well-traveled one with an open mind about foods. I've tried both Marmite and Vegemite, and they're not tastes I will ever like. There's something totally unfamiliar to the American palate about a strong, salty brewer's yeast paste. It's not a taste we're raised on, and I'm firmly convinced it's one you need early exposure to. Give me peanut butter and jelly or just some nice butter on my bread. You Brits and Aussies can keep your yeasty spreads.