Hmm, the advice presented here kind of sucks hardcore. You have to [I]gently[I] introduce people to the ganj, you cannot force it on them [well you can, peer-pressure is a powerful tool if used right] . Almost all of us had to undergo some form of anti-drug brainwashing in our childhood and for a lot of people, it works. I remember that D.A.R.E. [anti-drug program that was taught in most American schools] had a pretty big effect on me. I probably would have been a good little narc if somebody had asked me. You just have to be really casual about it, if you make it seem like a big deal then it's going to be a big deal. Just be like, "I've always tried to live by the motto 'Try everything at least once'" or something along those lines. Try to gauge how your friend would like to be introduced - would he feel better in a small group, one-on-one or in a party situation. If he pretends to align with stoner culture then he probably shouldn't be too against the bud. I suggest, if you want to get him nicely high, try a gravity bong for his first time. Though, don't push it. If he gets too high his first time he might never want to smoke again. I guess the bottom line is: try to make the experience as comfortable as possible. Best of luck!

-l/b