there's those AIG insurance commercials with the two young guys talking to the camera and the closer one says the other one has to eat a live squid if you don't call or something, and you can see right through it to the geriatric corporate idiots who just heard through the generational grapevine how young people act and what they think its funny. Or maybe they're appealing to an older market that might think it's funny; either way whoever does their advertising blows my asss.