That looks like an Emily's Garden type set up and should do quite nicely. I used one in the beginning and it was great. The Emilys Garden I think is a little cheaper, and I think the containers are bigger. You could also build one for about 1/3 that price. It's pretty easy, I made 3 after buing the real one.

However: I would not use Rockwool. It is not for begginers. It's very easy to kill you plants with it because it holds too much moisture. That's just my opinion, but it's based on experince. Also, don't expect the big yields if you don't use the big lights. That set up comes with almost no light compared to HID lights.

And I've never had a problem buying through Ebay. I take that back, I didn't get a book once, but I got my money back.