look around on the site before you buy, more towards the payment/shipment part of the site, or the FAQ, they usually (for sex toys, drug related items ect. use discrete names that have nothing to do with what they sell, on purpose) say what name shows up under the billing, you just have to search the site til you find it.

with all that aside, (assuming you are in the us)there is absolutely nothing illegal about buying/trading/owning/ect. bongs/pipes/paraphanelia, it's only after illegal drug residue gets on it, that it becomes illegal, they are after all for tobacco use, and tobacco is legal...