Not toward stoners. They seem to be marketing toward college students in need of a quick meal.

The brownies were not pot brownies but brownies that his mother had sent to him in a shoe box. And his dorm mates had clearly eaten them while he was gone.

And in another Easy Mac commercial, two students are doing homework in their dorm when another kid's stomach starts rumbling so loud it disturbs their studying. So they give him an Easy Mac. Problem solved.