'Imagine reaching for an apple on a tree and having your hand suddenly impaled by a metal hook that drags you??the whole weight of your body pulling on that one hand??out of the air and into an atmosphere in which you cannot breathe. This is what fish experience when they are hooked for ??sport.?

Many people grow up fishing without ever considering the terror and suffering that fish endure when they??re impaled by a hook and pulled out of the water. Recreational anglers rarely stop to contemplate that fish are complex and intelligent individuals. In fact, if anglers treated cats, dogs, cows, or pigs the way they treat fish, they would be thrown in prison on charges of cruelty to animals.'

Why not let fish enjoy the beautiful day, too, by leaving your fishing gear at home?

Erm....how does no sound?