Ziggy:

Check your e-mail. I'm gusssing you don't actually grow based on your 20/oz figure, that's just not realistic. Surely you've forgotten about the overhead involved in running a business like labor and supplies. Just a domain name is 3/mo. NPO Incorporation isn't free, either.

While I agree that 320/oz is too high (no pun intended), 20/oz is a virtual fantasy, IMHO. Maybe you meant 200/oz?