so the only people that the message will even leave an imprint on are already sober
They might be aimed at the sober to begin with. To pressure us poor stoners. Ive seen countless thread stating how ignorant people who don't smoke start bitching at others who do. Most of them would get these foolish ideas off tv. This is from the same people who bring you lie after lie, overexageration after overexageration... The media fucken suck.