I havent seen these commercials (I tried to check them out on their website but the feeds wouldn't work.) but in my experience all prohibitionist comercials are the same: Hilarious.
I'd like to see some comercials depicting alcohol drinkers in the same light.
Not that I have anything against the booze it's just that it would show the double standard that most people believe and support.
The official intoxicant of these united states is alcohol, cannabis is a far superior recreational drug, also most pot smokers tent to be free thinkers so it's understandable that the powers that be would want to discourage it's use.