I believe that reincarnation is what happens sometime after death. Living a new (And most likely...) human life and learning a new set of things you need to learn and experiencing another life but with no recollection of your past one. (Well, not right away) I believe that when you go on to your next life, that it is just an extension to your many previous lives and that you will keep going foward through "lives" until you've learnt your lessons.