You just bite off the end which dosn't go in your mouth, its just to make it easy to light after all you don't want to smoke twisted paper. You could also just burn it off.

I've heard a little bit of maple syrup will work to stick it but I've never tried it. I normally just lick and stick it, even without a gummy bit it will still stick but you have to take more care. Then either roast it with a lighter or pop it in the microwave for ten seconds or so to dry it out.