"...and I don't need anything bringing me down..."

Yeah, pot always brings me down from that great natural high. Seriously though, who are they targeting with this crap? Are they trying to convince people who smoke pot that they shouldn't? Because they didn't really provide any compelling arguments to quit (or any logical argument really, they just said you can be cool even if you don't smoke pot, but I can obviously still be cool if I do). Or are they trying to preach to the converted, to get people who already hate pot to feel good about themselves by subtly demonizing people who made a different choice?