Don't worry the tables will turn. I make an effort to treat all my girlfriends as badly as possible and they love it, they are all hiding behind insecurities about their popularity and they will do anything to make more people love them, if you don't thats when they are prepared to go the extra yard (0.9m in the EU) to make you like them. This is the point where you get them drunk and takes lots of photos and share them with your online chums