The idea is we are the civilised freedom fighters that believe in peace and democracy.

A bunch of redneck fucks taking photos of eachother treating Iraqis (human beings, whether they like it or not) like shit obviously isn't gonna go down well with those with moral values (ie. the rest of us).

'It could be worse' isn't really an excuse. When you publicise a moral and just war, you better stick to your promise. If we're the "good guys", we should act the part.