It's all about greed.
The marketers take advantage of our humanity.
Hyperbole aside, they prey upon the impatient.

Right around the 7th week, Cannabis buds will begin to bulk up.
Right about the 6th week we begin to worry that they haven't done so yet.

That's when a lot of "Bigbloom, high res, super dahoozit, crap" gets sold.
Folks take it home, apply it, to the whole grow, and hover.

Sure enough, the gals fatten up shortly after the snake oil gets added.
"Right around the 7th week".

Human nature being what it is, they give credit to the snake oil for what would have occurred anyway.

They write testimonials, tell all their friends.

"Hey dood!
This stuff really works!
My buds fattened up when I used it!
Bigger and harder than my last grow!"
Blah ,blah, blah.

It doesn't register that, if you pay attention and learn from your grows, each grow will be better than the last regardless of additives.

They hardly ever try it the right way.
(These 3 gals get Super-duper gorilla juice, and these 3 do not.)
So, they give credit to da crap for what would have happened anyway, without the crap.

Next time you get tempted by the hucksters, please do a proper side by side test.
Document it!
Then, if you find an additive does have some value?
Well, we all want to know about that!

Aloha, jumping off soapbox now.

Weeze