Thanks for the comments! Actually, I meant common potting soil when talking dirt. I'm going the coco route because... well, the first web site I came across that seemed to have easy directions for this sort of thing was growweedeasy.com and that's what they recommend. A horticulturist, I ain't (lol), but willing to learn. Probably should have gone with the potting soil (and honestly, wish I'd found this site first). Think I'll give it another week or so and if things don't start to look up, FFOF it is.

Yeah, using the Fox Farms hydro stuff because of the coco. Two days after watering with the half-strength stuff, things seem to be growing, but now it looks like I may have a bit of fert burn. (WTF? With half strength?) Here's the pics from today:

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Plant in the first picture is 19 days from dry seed. Second pic is 10 days. Not exactly "growing like weeds" eh?

More to come and comments always welcome!