Nice! Theres other companies out there that have started on a similar trend I'd say somewhere around 5 years or so ago, maybe longer then that, with nothing relating to cannabis.. Basically if a individual gets a tatoo, where the tat itself is in a visible location (not covered by cloths, hair, etc) it could be deemed as "advertisement". So basically you've been paid for advertising, because the company knows people may ask you about your tat, and you will tell them about your tat. And now you have a even greater amount of info to add to your story about your tat, "They gave me a bunch of free st00f!" which is cool as well.