Um, yea, it's not too bad a price...my EYE sunlux hps 400 bulb is about $93 retail at my electrical supplier, but I get 40% off being "in the biz" so to speak, although I am not a licensed electrician...don't cheap out on the bulbs is all I can say....you get what you pay for generally. Get the best you can afford! It will be the closest thing to the sun your indoor babies will see, so make em happy! G/L!