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The question of "quality", to me, seems a little exaggerated. If you want a top of the line genetic that's trimmed perfectly and cured for a couple months then you sound more like a connoisseur than a patient. I understand there are a lot of connoisseurs on here, and that's certainly not intended as a slight.
Patients have access to unprecedented numbers of strains, lines of edibles, and cannabis extracts. It's rare that I hear someone simply cannot find something that helps with their illness. We need to remain cognizant of that fact.
This attitude is why your shop is schwag. Don't make excuses for your poorly grown weed. Medical marijuana should be the highest quality possible. Medical patients deserve and expect the highest quality medicine because they depend on it for their well being and also pay a lot of money. I didn't pay $300 for a card and $50 plus tax for some schwag. Besides most medical patients grow their own and now what quality is. Its the people who don't have a card, the recreational occasional users who shouldn't worry about quality Medical users have a thousand options for medicine and should only smoke the best of the best. Dank makes me happy. Shcwag = sad I miss the golden goat and the white fire and the ghost. Yummy.