Hmpf...

No, haven't seen the ads myself... yet.
From what they're described here tho', they sound like they were made up by religious drunken zealots posturing as *incompetent* politicans, from what I've seen of similar ads and similar propandaganda elsewhere.

Anyway...
Putting in my two cents worth...
IMHO, Americans [and everyone else] right up to the top and down to the bottom, NEED to read their history texts to bone up on the Prohibition Of Alcohol [during the Great Depression years?] and why it did not work so well that the government had to be forced to repeal the laws that caused FAR more problems for the public than mere consumption of alcohol [even home-brewed stuff...] ever did, i.e, sky-high prices, corruption, adulteration of products with toxic ingredients, and criminal activities to support the habit, that sort of thing. Curiously similar to prohibition on marijuana [which started as a racist movement against New Mexicans], for similar reasons.

As for definitions, my considered opinion is that the hard drugs [heroin, cocaine, alcohol..] cause marked negative impacts on general health of the human body, while soft drugs [caffiene, marijuana, damiana, green tea...] tend to have benefical effects. IMHO, marijuana is just a strong version of a typical soft drug, as it is not particularly addicitive [about like coffee, and very difficult to overdose on] while alcohol is a weak version of a hard drug [can be addicitive and quite easy to overdose on].

I think it may be a good idea to legalize ALL drugs - it'd pull the rug out beneath the organized crime rather suddenly, for one thing, give the overworked cops something more productive to do, reduce the drug-law related problems [sky-high prices on drugs preclude money spent on decent diets and more important things, etc, etc... heroin, I understand, costs about $1.20 a pill to manufacture but sells for about $100 - a black mark against the legislators.] and make users more directly responsible for their own actions [in much the same way drinkers are advised not to drive wile intoxicated... enimently sensible advice, in my experience]. Also, the products in question would be subject to normal laws as regards advertising, packaging, and purity of ingredients and be subject to GST, like anything else, that sort of thing.

Of course I could be wrong on this...