I'm not saying that it shouldn't be publicized, but i don't think companies are misleading people by not stamping it on the package. What would be misleading is saying that they don't loose lumens, but they do state there is an initial lumen output. It's still more efficient then a incandescent with the 22% decrease, so there claim still holds true. Misleading is not the same as just declaring exact lumen loss over a period of time. Like i stated, no light bulb really states on its packed the overall lumen loss over its lifetime, so why would they have to? It's usually up to consumer reports to give us that kinda info.