I disagree that it all tastes the same. I guess it depends on how sensitive your palate is, but I can definitely tell differences in flavor. I'm enjoying Sage lately, and it does taste like its namesake. It's funny though about the whole taste test thing. I've seen shows where someone goes out back with a garden hose and fills a bunch of water bottles and hands them out, saying it's Italian spring water or some BS, and everyone just moons over the stuff like it's the best water ever! I've seen the same thing with yogurt, where they'll just squirt a little chocolate syrup in it, and tell you it's strawberry, and the people are totally convinced they're eating strawberry yogurt. I guess it depends on the individual, but to some folks, it probably does all taste the same.