Quote Originally Posted by thcbongman
If one company doesn't, another will. It's about $$.
A perfect example is to look at competing gas stations at opposite sides of the road on a freeway.

They will match each others prices as soon as the other one drops it; however if you drive further down the road and you find a gas station with no surrounding competition you'll find that they do not lower their prices when the two competing gas stations do.

It is all about the money.. and money does not have to do with increasing costs.. you can make more money by increasing the volume of which you do business.. which can happen by lowering prices.