No difference in lighting, soil, (or other medium) water ph, heat...?

Do you dip the cutting into the powder, or sprinkle it on?
If you dip the cutting into the rooting powder, do you tap-off the excess powder? A big glop of hormone powder isn't necessary, and is likely problematic. (it's not a band-aid for the cutting...the idea is to have the hormone absorb into the plant tissue, and promote rooting) Also, if you do dip the cutting directly in the jar, are you contaminating the powder?

I use the same technique to clone, but before I dip-n-tap, I make another clean cut under water, about a half inch from original cut. This prevents the plants natural suction from sucking-up an air bubble, which is fatal.
-or-
you need to start thinking seeds, lol. (kidding)