Doing "good", is likely going to make the doer feel as good as whomever or whatever had the deed done for, or to them. This is a glimpse of Karma. Karma cannot be realized because the second you expect something from a deed you have done, it no longer becomes selfless. Selfless action is what moves you to the front of the karmic line, and when your there you can't know it, or you are transported to the rear.
So if your expecting good karma for yourself, ie you bought honey, you aint gonna get it....