that white 'foot' coming out of the seed shell, is the taproot ... it needs to be pointing downwards into the soil ... planting them 'pointed-end' down, under about 1/4" of soil helps this happen ... do not touch that white taproot, or expose it to light, it is very sensitive ... also, keeping the soil too wet, invites Pythium Wilt (damp-off), a seedling-killer ... its a delicate balance between wet/dry, the first couple weeks ... do NOT feed ANY fertilizers for the first 2 weeks ... :smokin: