Like all free entertainment media, the real business is to deliver an audience to an advertiser --- that's where the money comes from. Sponsors pay to get their message to the audience who comes for the free content. So to make it work, you need sponsors and you need an audience.

Sounds like they are trying to get new sponsors, but they are going to lose a lot of audience. I come to this site for the "fun" stuff, and I won't spend my time on it if it's not here. And those new sponsors won't stay either if there is no audience.