A close friend of mine used hypnotherapy successfully to quit smoking cigs. She's 47 and has been smoking since 13, tired to quit MANY times, and it worked- FINALLY- with the help of a hypnotherapist. I guess the message was "I am not a smoker... I am not a smoker..." And as much as I giggle a little when faced with these alternative therapies, I can't help but agree that it was VERY effective for my friend.