that white thing you see coming out of the shell is what is called the tap root. That tap root needs to go DOWN into the soil, not up. Also keep in mind that the tap root is VERY sensitive to light (doesnt like it at all) so if you seed in the jug has a little white thing coming out the side, you need to put that in the soil point down and cover it. Make sure that you put that newly planted seed in a moisture dome and have some light on it