I don't know...it just seems to me that they could deter more people with grotesque imagery of blackened lungs, people with throat-holes, etc. They show gore and violence in movies, news, and everywhere else you watch. Why can't they show what smoking does to you in a commercial? Then again, who wants to think when they're watching television? Haha! I always hear that television is the enemy of thought but I guess it depends on the type of entertainment you watch? Some entertainment inspires thought and much of the rest is merely rhetoric like your family sitcoms, reality shows, etc., which thrive on our emotional responses and experiences. But I've gone off-topic.