I have my ex do it- he owns a lawn care company. $25 for a mow every 3 weeks ( I'm not psycho about perfect grass). He started out mowing lawns when he was like 10, with a crappy old push mower. He's got very loyal clientele as a result, and is the only successful one-man operation in town. The other companies fight and undercut and steal customers from each other, and there are rumors of equipment sabotage among them (something to be aware of- lawn care is CUTTHROAT!!!), and he has stayed FAR away from all that because of his grandfathered lawn jockey status.