Quote Originally Posted by screwedcork
i guess i just can't "turn my brain off" and watch tv passively like most do

Yep, we're on exactly the same page. That's what's bugging me, people have learned to just turn their brain off and absorb like a spounge. It's not about whether or not the commercial suceeds in selling to you, they've already suceeded in convincing you to give them your time and thoughts for that moment. And those moments add up to a sizeable piece of time.