Hmm I love the sarcastic and cynical tone there pal.

Unless 360 has something up it's sleeve, what else can they do?
They have a year old system which, presently, puts out the same graphics as a brand-new system with brand-new technology......
PS3 disks can even hold more data cause of Blu-Ray. So that means their games can be bigger, better and longer.
it's just a matter of time before everything goes HD and IF and when that happends Blu-ray will have a head start cause their disks hold more data.
and you think companies arent trying their hardest with that machine?
the gaming industry is not just going to stop, it's going to evolve...and i see it evolving on the PS3..
And I don't think microsoft isn't testing the ps3 as well...it's a war.. they have intelligence and counter-intelligence.
like ps3 did, i think microsoft is waiting for the right time to come out with their "upgrade".

but look, what do i know?.. i'm just the joe shmoe waiting for the chance to buy one.