for me its about facial features, bone structures. i personally dont think the rest of the body counts as much as the face. body is bonus! even if the person isnt wearing make up and isnt all done up, i can see through it and see the beauty of the person. too much makeup is a turn off, as iff you're trying to hide something.. natural beauty for me but even with make up on i can for some reason tell which guys/girls are beautiful and those that are not. just one look in their eyes and i feel it. lol girls (or guys) with so much make up are ugly. but i understand why they do it. but like CC said, it comes down to the opinion.