Haha i just went to Official Rolex Website > Timeless Luxury Watches to check if that smiling thing is true, and the title of the site is "Official Rolex Website> Timeless Luxury Watches" and then I thought, wow if they are timeless, doesn't that defeat the purpose of wearing a watch, cause it should be able to tell time haha.

(Yes, I know timeless has a dual meaning, I just found it funny.)