Everyone thinks differently. Thoughts are made up of what we sense. So there may be sounds... pictures... feelings... smells... tastes. I find that my internal chatter generates feelings and those feelings depend on what is being said and how it is being said. I know my thinking is causing a problem if I start to feel negative. This is where I use my intervention. A lot of people have their own coping strategies. If they are effective then keep using them. I find that the more choices I have in a situation the more effectively I can respond. If something doesn't work then I have other options.

Brain: they think I'm weird
Me: shut the fuck up
Brain: ..................
Me: how can get my point across in a way they will understand?
Brain: how about trying x, y and z.
Me: "Sounds good to me!"