In other words, the suggestion that the new business environmentalism flows simply from a heightened concern for the planet is far from the truth. Corporations always act in their own self-interest and one way or another are always seeking to maximize profits. It used to be that they had to hide that fact. Today they flaunt it, because there is a widespread notion that eco-friendly policies are totally consistent with cutting costs and fattening the bottom line.

When GE's "ecomagination" campaign was launched, CEO Jeffrey Immelt insisted "it's no longer a zero-sum game -- things that are good for the environment are also good for business." This was echoed by Wal-Mart CEO Lee Scott, who said in a speech announcing his company's green initiative that "being a good steward of the environment and in our communities, and being an efficient and profitable business, are not mutually exclusive. In fact they are one in the same." That's probably because Scott sees environmentalism as merely an extension of the company's legendary penny-pinching, as glorified efficiency measures.

Chevron Wants to Lead

Many environmental activists seem to welcome the notion of a convergence of business interests and green interests, but it all seems too good to be true. If eco-friendly policies are entirely "win-win," then why did corporations resist them for so long? It is hard to believe that the conflict between profit maximization and environmental protection, which characterized the entire history of the ecological movement, has suddenly evaporated.

Either corporations are fooling themselves, in which case they will eventually realize there is no environmental free lunch and renege on their green promises. Or they are fooling us and are perpetrating a massive public relations hoax. A third interpretation is that companies are taking voluntary steps that are genuine but inadequate to solve the problems at hand and are mainly meant to prevent stricter, enforceable regulation.

In any event, it would behoove enviros to be more skeptical of corporate green claims and less eager to jump into bed with business. It certainly makes sense to seek specific concessions from corporations and to offer moderate praise when they comply, but activists should maintain an arm's-length relationship to business and not see themselves as partners. After all, the real purpose of the environmental movement is not simply to make technical adjustments to the way business operates (that's the job of consultants) but rather to push for fundamental and systemic changes.

Moreover, there is a risk that the heightened level of collaboration will undermine the justification for an independent environmental movement. Why pay dues to a green group if its agenda is virtually identical to that of GE and DuPont? Already there are hints that business views itself, not activist groups, as the real green vanguard. Chevron, for instance, has been running a series of environmental ads with the tagline "Will you join us?"

Join them? Wasn't it Chevron and the other oil giants that played a major role in creating global warming? Wasn't it Chevron that used the repressive regime in Nigeria to protect its environmentally destructive operations in the Niger Delta? Wasn't it Chevron's Texaco unit that dumped more than 18 billion gallons of toxic waste in Ecuador? And wasn't it Chevron that was accused of systematically underpaying royalties to the federal government for natural gas extracted from the Gulf of Mexico? That is not the kind of track record that confers the mantle of environmental leadership.

In fact, we shouldn't be joining any company's environmental initiative. Human activists should be leading the effort to clean up the planet, and corporations should be made to follow our lead.
medicinal Reviewed by medicinal on . Bush goes green? Calling Bush's Bluff on Global Warming By Kelpie Wilson, TruthOut.org. Posted June 5, 2007. Bush now says global warming is a danger but his actions don't reflect that acknowledgment. Here's how we can call the president's bluff and force meaningful changes. So G.W. Bush has had his conversion. He now believes global warming is a danger and we ought to do something about it. Call him Global Warming Bush. The reaction of world leaders and environmentalists to Bush's announcement last Rating: 5