The site selling the hexagonal water isn't the one you linked to, it's www.hado.net, which seems to be the home page affiliated with the research that's been going on. Unless I'm missing something...

Anyway, I didn't accuse it of being a scam, I don't know if it is or isn't. But there are lots of scammers out there who are more than happy to hide a dirty scheme behind 'good cause' in order to make a quick buck. I can't be skeptical without being hateful? 9_9 I said it would be cool if it were true... but it just seems a little fishy to me that they jumped on the merchandising bandwagon so damn quickly if they have a legitimate philanthropic cause.