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05-31-2007, 07:07 AM #1
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The misleading nature of American military recruitment ads
Devious, you'd be surprised to know how many European publications and talk shows are seriously much quicker to defend the Taliban against the United States.
But hey, until recently, we ourselves had Kurt Vonnegut in this country.
About the ads: I understand your point. My only comeback would be that, like Psycho4Bud said, it should be pretty obvious that when you join the army you're going to have to put up with a lot of shit, but that would be pretty lame.
That being said, you can't single out the United States army for downplaying its drawbacks (i.e.: you might get killed). Everyone who's got something to sell or propagate does that. It's a market strategy... or rather, a market no-brainer.
But about the ads you posted: come on, now. How are you going to tell me they don't reek of just as much sensationalism as their American counterparts? That first one? The way it's directed, with the suspense and edgy music, it practically screams out, "Look at how fucking exciting this!"
The whole "Fight [insert endurance-related noun]" gimmick: what's the unspoken logic behind that?
"You CAN fight fear. You CAN fight distress. You CAN fight chaos. You can, because you're tougher than that. You're badass. In other words, you're cooler."
It's just pumping the inclined viewer into believing he/she can overcome and endure all those hardships, and by doing so, feel much more superior to those untrained, chickenshit mortals who can't.
No one gets hurt in those ads. No one gets killed. It just looks like everyone's having a lot of fun doing awesome, righteous shit.
Or am I wrong?Gigliozzi Reviewed by Gigliozzi on . The misleading nature of American military recruitment ads There is a valid point when some folk point out that everybody killed in our latest conflicts joined the service voluntarily. BUT, since it's volunteer I also get pissed off that the military's recruitment ads don't give any indication of the real experience, the fact that you'll have to kill and possibly be killed; instead it's a lot of inspiring music with soldiers climbing walls, jumping out of airplanes, sailing mighty aircraft carriers, enthusiastic chorus's of young soldiers yelling Rating: 5
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